Connie unpacks how the $2 BID tax is uniquely used in Watertown to fund real, local events that drive hotel bookings, build the economy, and make the city a go-to destination.

She also gets real about staffing challenges, evolving tech, and why community collaboration gives Watertown’s BID board an edge over other cities. Connie’s love for the hospitality industry is clear—after decades in the business, it’s not just a job, it’s a way of life.