In this episode of the Growing Business Collective, Nash Colberg sits down with Lynn Aman, the longtime General Manager at Hampton Inn & Suites Watertown, to discuss the art and impact of local tourism.

Lynn unpacks the Business Improvement District (BID) and the idea of funding events that put “heads in beds”—bringing in visitors, creating city-wide economic ripple effects, and building pride in Watertown’s offerings.

She also shares valuable insights from her 14 years in hotel management, including how her team earned national awards, the challenges of filling “shoulder nights,” and why consistent communication and high standards are the foundation of success.

Plus, you’ll hear Lynn’s take on what surprised her most about the new Shamrocks hockey team, and why Watertown’s lake, boardwalk, and award-winning local food scene are drawing return guests year after year.